Project Apex • Confidential

Rapid Impact.
Proven Superiority.

A 90-day evidence generation plan to establish Kidrich D3 as the "Compliance & Efficacy" leader.

Redefining Pediatric
Vitamin D3 Outcomes

A strategic proposal to generate Real-World Evidence (RWE) validating the superior absorption and clinical effectiveness of Kidrich-D3 Nano Drops in the Indian pediatric population.

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The Challenge

Despite abundant sunshine, Vitamin D deficiency remains pervasive. Conventional oil-based formulations often suffer from variable bioavailability, leading to slow recovery in rickets and impaired immunity.

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The Innovation

Kidrich-D3 leverages cutting-edge Nano-emulsion technology. By reducing particle size, we bypass physiological barriers to significantly enhance cholecalciferol solubility and speed of action.

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The Strategy

Bridge the evidence gap with a robust prospective study. We aim to move beyond theoretical advantages and provide clinical proof of Kidrich-D3's superiority over market-leading conventional brands.

Target Sample Size 300 Subjects
Study Duration 12 Weeks
Primary Goal Clinical Superiority

Phase 1: Market Defense Queries (90 Days)

PRIORITY #1
OBSERVATIONAL SURVEY

The 'Happy Baby' Study

N=500 Mother reported outcome survey on gastric tolerability.

Target: Mothers View Strategy →
PRIORITY #2
CASE SERIES

Switch Success Cases

Clinical documentation of refractory cases solved by Kidrich.

Target: Specialists View Strategy →

Phase 2: Strategic Portfolio (Supporting Data)

EFFECTIVENESS & TOLERABILITY

Comparative Study

Mean absolute increase in Serum 25(OH)D levels from Baseline (Day 0) to Week 12.

PK STUDY

Bioavailability

Head-to-head absorption data.

SURVEILLANCE

Long-term Safety

12-month AE monitoring.

ECONOMICS

Cost-Effectiveness

Value dossier modeling.

INSIGHTS

Physician Drivers

Prescription behavior study.